Strong stakeholder and customer engagement is essential for building trust, driving collaboration, and achieving lasting results. Professionals who can understand stakeholder needs, adapt communication styles, and manage expectations effectively are better equipped to deliver value and strengthen relationships.

This interactive program provides practical strategies and tools to engage stakeholders with confidence. Participants will learn how to build trust, navigate challenges, and maintain long-term engagement through real-world exercises and reflection activities.

The Principles of Stakeholder Engagement

• Why engagement matters for trust and results.

• Understanding stakeholder expectations.

• Mapping stakeholders by influence and interest.

Building Relationships and Trust

• Establishing credibility quickly.

• Communicating with openness and professionalism.

• Adapting style to meet stakeholder needs.

Managing Expectations and Conflict

• Techniques for setting and negotiating realistic expectations.

• Handling difficult stakeholders with confidence.

• Practical exercise: turning conflict into constructive dialogue.

Strategies for Long-Term Engagement

• Maintaining consistent communication.

• Creating feedback loops and building accountability.

• Recognising and celebrating shared success.

Action Planning and Application

• Reflection: mapping current stakeholder relationships.

• Action planning: practical steps to improve engagement.

• Identifying resources to support ongoing relationship management.cation.

Key Outcomes

• Analyse and understand stakeholder needs and priorities.

• Build strong, trust-based stakeholder relationships.

• Adapt communication to different audiences and situations.

• Resolve challenges while maintaining professionalism.

• Apply practical tools to strengthen stakeholder engagement.

Delivery Style

• Engaging facilitation with practical exercises.

• Role-plays, group discussions, and real-life scenarios.

• Self-reflection activities and personal action planning.

Course Materials Provided

• Participant workbook.

• Stakeholder mapping and analysis template.

• Communication planning checklist.

• Follow-up resources and curated reading list.

Enquire now...